One interactive home base for spotting anomalies in Shopify traffic. Each chart overlays total sessions (blue) with the zero-second / instant-bounce portion (amber) and the conversion rate that results (green). Hover any chart for the exact weekly numbers; click a legend label to isolate a line. Weekly, last two years. Every sessions series reconciles to Shopify's reported totals.
SOURCE: Shopify mud-wtr · ShopifyQL · weekly Jun 24 2024 – Jun 22 2026 (105 wks) · zero-second = session_duration ≤ 0 · final week partial
Total sessions (2yr)
19.5M
all channels
Zero-second share
71%
last 4wk 66%
Site CVR (2yr, wtd)
2.51%
last 4wk 1.80%
Cleanest / bounciest
Google / YT
57% vs 80% zero-sec
01 · Site-wide
All sessions — total vs zero-second, with conversion rate
Blue = total sessions · amber = zero-second portion · green = conversion rate (right axis). Hover for weekly detail.
Zero-second share over time
The % of all sessions that bounce instantly. A bot/fraud event would spike this line; instead it sits in a tight band.
Conversion rate over time
Mirror image of quality: as zero-second share crept up and the traffic mix shifted, blended CVR drifted from ~2.5% to ~1.8%.
02 · By referral channel
Zero-second share by channel
If a competitor flooded one channel with bots, its line would break upward away from the pack. Click a label to isolate it.
Stable bands for two years: YouTube ~80%, Facebook/Instagram/Direct ~73%, Google ~57%. No channel shows an attack-style step-change.
Conversion rate by channel
Google (search) leads ~4%. Facebook CVR cratered to ~0.7% in Sep–Oct 2025 then recovered; Instagram is sliding toward ~0.6% now.
"Direct" (9.7M) absorbs untagged + in-app-browser traffic, so its volume is inflated. TikTok excluded — referral collapsed to ~zero after Nov 2025.
03 · By landing page
Zero-second share by landing page
Click a label to isolate a page. The paid landers run hotter than the shop/PDP pages.
Conversion rate by landing page
collections/shop & the 30-servings PDP convert highest (~3.7–4.7%); the paid landers (rise-2, compare-listicle, rise-2-coffee) sit ~1.6–1.9% — and slipping.
The anomaly view: a single page × channel cell can be rotten even when the page total and the channel total both look fine. Window = last 56 days. The clear pattern — the channel matters more than the page. Google is the clean, high-intent source on every page (30-serving PDP via Google converts at 5.5% with the lowest bounce); Instagram and YouTube are bouncy and low-converting wherever they land. Two cells stand out as near-dead traffic: 30-serving PDP × YouTube (89% bounce, 0.41% CVR) and Homepage × Instagram (86% bounce, 0.25% CVR).
Zero-second share by landing page × channel
% of sessions that bounce instantly. Deeper = worse. Cell footnote = total sessions (last 56 days); faded = low volume.
Lower Higher bounce (worse)
Landing page \ channel
Facebook
Instagram
Google
YouTube
Direct
Rise 2 LP
59%
169k
65%
127k
54%
35k
68%
24k
73%
76k
Compare listicle
68%
69k
78%
64k
68%
23k
—
82%
9k
30-serving PDP
81%
10k
86%
3k
51%
53k
89%
6k
82%
62k
Homepage
50%
6k
86%
4k
41%
24k
—
55%
82k
Shop collection
—
—
31%
6k
—
51%
19k
Rise 2 coffee LP
70%
8k
77%
5k
—
—
—
Conversion rate by landing page × channel
Deeper green = higher CVR. Same cells as above — note how the green (Google column) lines up with the lighter bounce cells.
Lower Higher CVR (better)
Landing page \ channel
Facebook
Instagram
Google
YouTube
Direct
Rise 2 LP
2.17%
169k
1.38%
127k
3.23%
35k
1.46%
24k
1.14%
76k
Compare listicle
2.13%
69k
1.10%
64k
3.44%
23k
—
1.45%
9k
30-serving PDP
1.07%
10k
1.20%
3k
5.51%
53k
0.41%
6k
2.12%
62k
Homepage
2.66%
6k
0.25%
4k
2.77%
24k
—
2.25%
82k
Shop collection
—
—
4.92%
6k
—
3.46%
19k
Rise 2 coffee LP
1.37%
8k
0.90%
5k
—
—
—
Shopify ShopifyQL · sessions · landing_page_path × referrer_name · pulled via Cowork (in-session bridge was down). "Direct" = untagged / in-app-browser traffic. Empty cells = combination below the top-60 reporting cut (very low volume). Conversion rate is Shopify session-based.
05 · Does zero-second traffic hurt conversion or CAC?
Two questions, two answers. Does instant-bounce traffic convert worse? Yes — and the link is much tighter for Instagram (r = -0.59) than site-wide (r = -0.31). Does it drive up CAC? Barely — Instagram zero-second vs CAC is only r = +0.20 (weak) and site-wide is ~0. For comparison, CVR itself moves with CAC far more strongly (r = -0.60). Translation: zero-second share is a conversion-quality signal, not a CAC lever.
Relationship (weekly, 2 yrs)
Pearson r
Read
weeks
Instagram zero-second share → Instagram CVR
-0.59
negative, moderate
105
Site zero-second share → site CVR
-0.31
negative, weak
105
Instagram zero-second share → blended CAC
+0.20
positive, negligible
104
Site zero-second share → blended CAC
-0.13
negative, negligible
104
Site CVR → blended CAC (reference)
-0.60
negative, strong
104
r ranges −1 to +1. Near 0 = no linear relationship; ±0.2 weak, ±0.4 moderate, ±0.6 strong. CAC = Daily Stand “Total Blended CAC (DTC)” = total spend ÷ Shopify new customers, aggregated to weeks. Rates plotted only where weekly sessions ≥ 200.
Instagram zero-second share vs Instagram CVR
Each dot = one week. Dashed line = trend. Hover a dot for the week.
Site zero-second share vs Site CVR
Each dot = one week. Dashed line = trend. Hover a dot for the week.
Instagram zero-second share vs Blended CAC
Each dot = one week. Dashed line = trend. Hover a dot for the week.
Site zero-second share vs Blended CAC
Each dot = one week. Dashed line = trend. Hover a dot for the week.
Instagram zero-second share vs blended CAC — over time
Red = IG zero-second % (left). Black = blended CAC (right). If the hunch held, the two would rise and fall together; mostly they don’t.
Analyst caveat: blended CAC is driven mostly by paid-spend levels, channel mix and seasonality; Instagram’s zero-second share is one channel’s on-site behavior. The weak positive link likely reflects a shared cause (scaling cold prospecting brings both more instant-bounce IG clicks and higher CAC) rather than zero-second sessions causing CAC. Correlation ≠ causation.
06 · How to read this
The three layers tell one consistent story: zero-second share is a quality signature of each channel and page (paid social & video bounce more than search), and it maps inversely to conversion rate — Google search has the lowest zero-second share and the highest CVR; YouTube the opposite. Across two years no channel or page shows an attack-style step-change in zero-second share, so the recent CVR softness (Instagram ~0.6%, paid landers ~1.5%) is gradual and mix-driven — a campaign & efficiency story, not a traffic-quality attack.